Paid Social
Advertising

Social media advertising lets businesses reach highly targeted audiences and build brand awareness quickly. We create high-impact campaigns across Facebook, Instagram, and other social platforms — integrated with your full digital strategy.

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What's Included

Every engagement is tailored to your business goals. Here's what we typically cover.

01

Facebook Ads Management

Full-funnel Facebook campaign management — from awareness to retargeting to conversion. We structure accounts to test, learn, and scale what works.

02

Instagram Ads Campaigns

Visual-first campaigns designed for the Instagram feed, Stories, and Reels. Creative strategy aligned with your brand and audience behaviour.

03

Audience Targeting & Segmentation

Lookalike audiences, interest targeting, custom audiences from your CRM and website visitors, and retargeting sequences built to move people through the funnel.

04

Creative Strategy & Ad Design

Ad creative that stops the scroll. We advise on creative direction, formats, copy, and testing strategy — with ongoing iteration based on performance data.

05

Meta Pixel & Conversion API Setup

Accurate tracking is non-negotiable for paid social. We ensure your Meta Pixel and Conversion API are set up correctly so campaign optimisation is based on real signals.

06

Campaign Reporting

Clear performance reports covering reach, frequency, cost per result, ROAS, and audience insights — with plain-English commentary and recommended next steps.

Ready to get started?

Book a free consultation and we'll talk through your goals, your market, and what we'd recommend.

Common Questions

Answers to the questions we hear most often.